Google Ads case studies
Four anonymised accounts I manage directly, with the structural changes that moved each one closer to profit.
A full rebuild and POAS tracking replaced fragmented campaigns and zero profit visibility.
Products were split by performance so proven winners could be managed and scaled separately.
Best sellers received their own PMax campaign, separating them from the rest of the catalogue.
The account was rebuilt around POAS, margin and more profitable budget allocation.
For e‑commerce brands spending €15K+ per month on Google Ads.
Anonymised account results. Performance varies by brand, market, margin, budget and implementation.
A focused diagnostic for scaling e-commerce brands that want to understand where Google Ads is currently leaking profit, why scaling feels unstable, and what foundation is needed before increasing spend further. This is not a generic free audit. It is a fit-based review for brands that already have demand, data and serious Google Ads potential.
More often, the issue is underneath the account: unclear tracking, weak feed signals, product-level profitability gaps, campaign structures built around the wrong products, or no clear rhythm for what to scale, cut, test or fix. When those leaks stay hidden, adding budget can make the account look bigger without making the business healthier.
Tracking leaks: Are conversions, revenue and attribution data reliable enough for decisions?
Feed and product-data leaks: Are Merchant Center, product titles, attributes and Shopping signals strong enough?
Product-level profitability leaks: Are the right products getting budget, or is ROAS hiding margin pressure?
Campaign architecture leaks: Is the account built for controlled scaling, or is budget scattered?
Scaling decision leaks: Is there a clear system for what to scale, cut, test and fix?
Adriaan is ranked among the Top 25 Google Ads Experts in 204 and 2026, followed by 192K+ marketers for Google Ads expertise, and personally involved in the account strategy. The is senior Google Ads thinking, not a junior handoff.
Your e-commerce brand is already selling. You are preferably spending €15K+/month on Google Ads. You have existing demand and product-market fit. You want Google Ads to become a more predictable and profitable growth channel. You are ready to improve tracking, feed quality, product data and account structure instead of only adding more budget.
Watch the short breakdown to see why profitable scaling often breaks below the surface. Discover the 5 Profit Leaks we check before helping brands scale Google Ads with more control.
Watch the short breakdown to see the 5 Profit Leaks we check before helping brands scale with more control.
Google Ads case studies
Four anonymised accounts I manage directly, with the structural changes that moved each one closer to profit.
A full rebuild and POAS tracking replaced fragmented campaigns and zero profit visibility.
Products were split by performance so proven winners could be managed and scaled separately.
Best sellers received their own PMax campaign, separating them from the rest of the catalogue.
The account was rebuilt around POAS, margin and more profitable budget allocation.
Anonymised account results. Performance varies by brand, market, margin, budget and implementation.
Google Ads case studies
Four anonymised accounts I manage directly, with the structural changes that moved each one closer to profit.
A full rebuild and POAS tracking replaced fragmented campaigns and zero profit visibility.
Products were split by performance so proven winners could be managed and scaled separately.
Best sellers received their own PMax campaign, separating them from the rest of the catalogue.
The account was rebuilt around POAS, margin and more profitable budget allocation.
A full rebuild and POAS tracking replaced fragmented campaigns and zero profit visibility.
Products were split by performance so proven winners could be managed and scaled separately.
Best sellers received their own PMax campaign, separating them from the rest of the catalogue.
The account was rebuilt around POAS, margin and more profitable budget allocation.
Anonymised account results. Performance varies by brand, market, margin, budget and implementation.
A focused diagnostic for scaling e-commerce brands that want to understand where Google Ads is currently leaking profit, why scaling feels unstable, and what foundation is needed before increasing spend further. This is not a generic free audit. It is a fit-based review for brands that already have demand, data and serious Google Ads potential.
More often, the issue is underneath the account: unclear tracking, weak feed signals, product-level profitability gaps, campaign structures built around the wrong products, or no clear rhythm for what to scale, cut, test or fix. When those leaks stay hidden, adding budget can make the account look bigger without making the business healthier.
Tracking leaks: Are conversions, revenue and attribution data reliable enough for decisions?
Feed and product-data leaks: Are Merchant Center, product titles, attributes and Shopping signals strong enough?
Product-level profitability leaks: Are the right products getting budget, or is ROAS hiding margin pressure?
Campaign architecture leaks: Is the account built for controlled scaling, or is budget scattered?
Scaling decision leaks: Is there a clear system for what to scale, cut, test and fix?
Adriaan is ranked among the Top 25 Google Ads Experts in 2024 and 2025, followed by 192K+ marketers for Google Ads expertise, and personally involved in the account strategy. This is senior Google Ads thinking, not a junior handoff.
Your e-commerce brand is already selling. You are preferably spending €15K+/month on Google Ads. You have existing demand and product-market fit. You want Google Ads to become a more predictable and profitable growth channel. You are ready to improve tracking, feed quality, product data and account structure instead of only adding more budget.
A focused diagnostic for scaling e-commerce brands that want to understand where Google Ads is currently leaking profit, why scaling feels unstable, and what foundation is needed before increasing spend further. This is not a generic free audit. It is a fit-based review for brands that already have demand, data and serious Google Ads potential.
More often, the issue is underneath the account: unclear tracking, weak feed signals, product-level profitability gaps, campaign structures built around the wrong products, or no clear rhythm for what to scale, cut, test or fix. When those leaks stay hidden, adding budget can make the account look bigger without making the business healthier.
Tracking leaks: Are conversions, revenue and attribution data reliable enough for decisions?
Feed and product-data leaks: Are Merchant Center, product titles, attributes and Shopping signals strong enough?
Product-level profitability leaks: Are the right products getting budget, or is ROAS hiding margin pressure?
Campaign architecture leaks: Is the account built for controlled scaling, or is budget scattered?
Scaling decision leaks: Is there a clear system for what to scale, cut, test and fix?
Adriaan is ranked among the Top 25 Google Ads Experts in 2024 and 2025, followed by 192K+ marketers for Google Ads expertise, and personally involved in the account strategy. This is senior Google Ads thinking, not a junior handoff.
Your e-commerce brand is already selling. You are preferably spending €15K+/month on Google Ads. You have existing demand and product-market fit. You want Google Ads to become a more predictable and profitable growth channel. You are ready to improve tracking, feed quality, product data and account structure instead of only adding more budget.
ROAS can look healthy while margin quietly disappears underneath. Watch the breakdown to see the five areas we check before scaling another euro.
Free 30-minute live audit for qualified e-commerce brands. Every application is reviewed first.
No junior handoff. No long-term contract. No pressure.Brands worked with directly
Before more budget goes into the account, these are the five areas that determine whether Google Ads can scale with more control and healthier margins.
Are conversions, revenue, attribution and profit data reliable enough to guide real decisions?
Are Merchant Center, titles, attributes and Shopping signals helping Google find the right buyers?
Are high-revenue products actually profitable, or is ROAS hiding margin pressure?
Does the structure create clear signals and controlled scaling, or scatter budget across the catalogue?
Is there a clear operating rhythm for what to scale, cut, test and fix next?
Four e-commerce accounts managed directly.
Full rebuild around POAS and margin-tiered Shopping. Budget moved to products that actually made money.
Best sellers isolated from low-margin products. Expansion structured by market before scaling spend.
From a €15,584 loss to a €7,623 profit. POAS tiers and decisive budget cuts did it in 30 days.
One broad PMax split by performance tier. Winners scaled separately, dead weight cut.
Results are anonymised examples from managed accounts. Every brand, market, margin, budget and implementation is different. These examples are not guarantees.
If your brand is a fit, Adriaan reviews the account with you live and shows where the clearest opportunities, constraints and profit leaks sit.
30-minute live account reviewIf there is a clear fit, Adriaan will also explain what working together could look like, without pressure or a long-term lock-in.
Identify the campaigns, products, signals or structural issues that may be making healthy-looking ROAS less profitable than it appears.
See what already shows controlled upside and may deserve more budget, cleaner segmentation or a better data foundation.
Leave with clear priorities across tracking, feed quality, campaign structure, profitability and scaling decisions.
If your e-commerce brand spends €15K+ per month on Google Ads, apply for a free 30-minute live diagnostic with Adriaan.
